This chapter examines current branding trends in significant Asian markets, namely Japan, South Korea, and India, with a special focus on one emerging branding nation, China. No generalizations towards the whole of Asia can be drawn from this research. However, research identified some aspects in the …

Het aantal scheidingen per jaar stijgt. Bij de meerderheid van de scheidingen zijn kinderen betrokken. Ongeveer 20 procent van de scheidingen verloopt problematisch en jaarlijks lijden ongeveer 3.500 kinderen onder de scheiding van hun ouders. Het leed dat kinderen en ouders ervaren kan voorkomen worden …

Keune Haircosmetics Manufacturing B.V. is a Dutch company that specializes in professional hair cosmetics. The company is now active in more than 70 countries and is looking to further expand its market internationally. Although Mexico presents a significant opportunity for the company to expand because …

This thesis gives an overview about how YCall (a VoIP App) can be positioned in the Dutch market. This positioning helps to minimalize information overload in the mind of consumer, and thereby leaving a clear impression and message about the product and brand. Thus, by designing the most suitable market …

This report focuses on the feasibility of the power-to-ammonia concept. Power-to-ammonia uses produced excess renewable electricity to electrolyze water, and then to react the obtained hydrogen with nitrogen, which is obtained through air separation, to produce ammonia. This process may be used as a …

Sustainability challenges are among the most complex and difficult problems facing businesses today. These challenges involve many actors and interests and overlapping concerns, and addressing them requires significant investments and out-of-the-box thinking. Issues such as safety, supplier compliance, …

Since 2013, the Dutch baby care brand NAÏF successfully sells their natural-based baby care products on the Dutch market. NAÏF’s main products include shampoo, wash gel, body lotion, diaper cream, nurturing cream, bath oil and baby oil. From 2013 to 2016, NAÏF has been expanding their sales on an international …

The academic and professional attention to the large synergies hidden in horizontal collaborations is increasing. This study attempts to address the impact of collaborative transport on transportation lead-time and lead-time variability through empirically investigating a group of SMEs involved in a …

Agile as change approach in ehealth innovation projects.Presentation USE Conference 2015. Agile software development, with its practices for user involvement and product visibility, can be used as a change management approach in healthcare innovation projects.