Small retail entrepreneurs in the Netherlands are confronted with declining turnover and ROI. A decrease and even disappearance of small retail in town centres, suburbs and villages is not just a loss of income for the people involved. It constitutes also a loss of attractiveness and economic viability …

The thesis project has been carried out for THUAS’ research group Change Management. The problem stated in an initial briefing was a lack of study success. As the client expected student information to play a key role in solving it, the following research objective has been defined: Develop a communication …

Background: A quality improvement collaborative is an intensive project involving a combination of implementation strategies applied in a limited “breakthrough” time window. After an implementation project, it is generally difficult to sustain its success. In the current study, sustainability was described …

The implementation of innovative sustainability technologies often requires far reaching changes of the macro environment in which the innovating firms operate. Strategic management literature describes that firms who want to commercialize an innovative technology can collaborate in networks or industry …

This research leads you through the process of creating an effective communication strategy to introduce the concept Allyousee.nl into the advertising and online shopping markets. It is a promotional platform for international artists and lifestyle products. The first version of allyousee.nl was released …

The case traces the story of Henk Van Houtum’s journey and his desire to turn a small, traditional, family business into a professionally-run company. In June 2011 a Dutch Private Equity company, Friesland Bank Investments (FBI), a subsidiary of the Friesland Bank, announced that it was buying a controlling …

From the article: Abstract. This exploratory and conceptual article sets out to research what arguments and possibilities for experimentation in construction exists and if experimentation can contribute towards more innovative construction as a whole. Traditional, -western- construction is very conservative …

Between 2009 and 2013 a project has been executed in the Utrecht region to strengthen the workplace innovation capacity of SMEs (My Company 2.0). The participating companies were asked to fill in a questionnaire on the workplace innovation capacity of the company at two moments: at the beginning (T0) …

This thesis sets out to discover whether a experimental approach to architectural designing would be feasible as a new design strategy. The goal of this approach is to create a higher learning curve during designing and more stimulation innovation in the build environment. Hopefully resulting in less …

Business landscapes are changing at global, regional and sectoral levels as well as the social and ecological contexts. In order to understand what these changes are and how clusters are dealing with these, the research explores drivers of change and cluster dynamics using a Complex Adaptive Systems …