This research investigates the consumer behaviour of different generations towardsplant-based drinks in the Netherlands and Canada, aiming to provide insights for moreeffective generational marketing targeting. The research identifies the motives behindpurchasing decisions and highlights notable differences …

This study analyzes the consumer behavior of different generations regarding plant-based drinks in the Netherlands and Canada. Dutch Millennials prefer pea-based milk, while Generation Z shows a broader preference; in Canada, generational differences are less pronounced. Purchase motives vary: social …

De paardenwereld en de interactie tussen mens en paard heeft zich in de loop van de de laatste decennia sterk ontwikkeld. Een paard en zijn ruiter zijn nu een team en atletische partners in de sport. Interessant is dat de De impact van deze interacties op het gedrag en de reacties van paarden blijft …

The ongoing economic transformations in our era of heightened globalisation are intricately linked to distinct production and consumption patterns, exhibiting noteworthy variations across diverse global regions. The predominant and linear economic paradigm and its associated business models have been …

This thesis aimed to understand how Tensar’s current design methods work, in relation to the calculation of working platforms. Thereafter, a full breakdown of each design method’s limitations was addressed, with this thesis focusing on the problem of stratification, in the T-value method. This limitation …

The building and construction industry, which is responsible for 39% of global carbon emissions, is far off track in achieving its net-zero emission targets. Product-service system (PSS) business models are one of the instruments used by the industry in the transition toward reaching these targets. A …

With the rise of secondary alternative schools in the Netherlands, such as Montessori and Dalton, research into its effectiveness has become crucial. Alternative schools’ greater focus on autonomy and independence may better equip students with the self-regulated learning (SRL) skills essential for higher …

This thesis focuses on optimising the emptying process of water storage facilities in urban areas, and was conducted during my graduate internship at Waterfeit Adviseurs. The study is based on the need to improve the efficiency of the system, as current systems frequently lead to floods and ineffective …

In 2004 Joke Hermes was appointed professor (lector in Dutch) at hogeschool Inholland (University of Applied Sciences). Since then she has researched media, culture and citizenship, currently with a focus on inclusion and the creative industries. She specialises in participative forms of audience research. …

Presentatie paper, conference proceedings