This research has been conducted to tackle the problem of lead conversion on the French market, for the Spanish company Yeeply. The marketing strategy has been studied and the quality of the leads generated by it assessed. The research has been done by analysing dataset grouping information on the leads …

Purpose Empowerment in patients can lead to a higher participation in care and self-management skills. However, there are a limited number of high-quality instruments to assess empowerment and its various dimensions in young persons. The aim was to develop and assess the psychometric properties of the …

Doing business with France and in France is a term that is very familiar in the Netherlands. The French Chamber of Commerce (CFCI) in Amsterdam was therefore founded in 1979 by initiators like Freddy Heineken. The CFCI gained a lot of success till now, as it has network of more than 200 members and 1600 …

AIMS: This study investigated self-management challenges and support needs experienced by kidney transplant recipients. BACKGROUND: After kidney transplantation, recipients are expected to take an active role in self-management. However, evidence suggests that nurses experience difficulties operationalizing …

Hoe kan de content persoonlijker worden, om zo in te spelen op de behoefte van de doelgroep

During this day I was invited to chair a workgroup of PhD and MA students, in which we discussed political and economic perspectives on the future of the Dutch-American alliance with Institute Clingendael, Elsevier Magazine, and a group of diplomats and economists.

“Hockey: stoer en sportief genoeg?” gaat erover of hockey bij de Harlinger mixed hockeyclub stoer en sportief genoeg is voor potentiële leden in de doelgroep kinderen van 6 tot 12 jaar. De doelstelling van dit onderzoek luidt als volgt: “Het formuleren van relevante en waardevolle content in een contentplan …

Jobs of communication professionals are closely linked to transformations in society and therefore the role of these professionals is changing rapidly. Communication students must be prepared for the new demands put on communication professionals in the field. In Ede, a new curriculum in communication …

Er is een verkennend kwalitatief onderzoek naar governance- en groeimanagement binnen het MKB uitgevoerd. Op basis van 12 cases (MKB-ondernemingen in de groeifase) hebben wij een content analyse uitgevoerd om een eenduidige terminologie van governance te bepalen alsmede de onderliggende mechanismen die …

Bilderberg is een Nederlandse hotelketen met achttien verschillende locaties, verspreid over Nederland. Bilderberg biedt naast hotelkamers, ook vergaderruimtes aan voor meetings en events voor de zakelijke markt. Bilderberg merkt dat er een verschuiving in de zakelijke markt plaatsvindt wat betreft de …