Ocean Rodeo is a kitesurfing brand founded in Vancouver Island, Canada. The company is divided into two divisions, Ocean rodeo Canada and Ocean Rodeo Europe. This research has been conducted for Ocean Rodeo Europe, specified on the Dutch market. Ocean Rodeo Europe has noted that a lot of consumers are …

The aim of the conducted research is to understand wine consumption in South Africa compared to historical wine-consuming countries and why it is wasted at consumer level. This report is destined to professionals of the wine industry but also to consumers and environmental institutions. Food waste can …

Vietnam, a country with great opportunities in the alcohol industry, especially in the wine sector, is developing; and Vietnamese attitudes are changing. The industry has the possibility of participating in social development now and in the future. However, the wine industry has some issues and firstly …

Wine consumption is decreasing for many decades, but organic products demand is increasing. To counter the image of Spanish wines which is “poor quality and cheap wines” because of their big quantity production and their low prices, Spanish wine producers change their farming method. Spain ranks first …

The purpose of this research paper was to answer the central question: How can promotion of electric cars be improved on social media? In order to answer this question desk and field research has been used. First, desk research has been conducted by analysing several articles and marketing books. Multiple …

Facebook marketing is becoming an increasingly important tool for companies to influence consumer decision-making. However, there is currently little empirical knowledge about the extent of influence of Facebook marketing on the decision-making process of consumers. This study contributes to these gaps …

QUOTE “This thesis is going to discuss the historical, cultural and economic conditions that currently Chinese independent designers have to take into account, both when venturing in the Chinese as well as in the international markets – more specifically, those in the West.” ISSUE Due to several disruptions …

QUOTE “Many green fashion brands make significant efforts to communicate to their consumers about brand’s responsible practices through hang tags, but their investment is not sufficiently returned. According to my research, their key consumers often perceive them unclear, illegible and overwhelming. …

To achieve the “well below 2 degrees” targets, a new ecosystem needs to be defined where citizens become more active, co-managing with relevant stakeholders, the government, and third parties. This means moving from the traditional concept of citizens-as-consumers towards energy citizenship. Positive …

Efforts to involve consumers in the transition towards sustainable diets often presume a degree of reflexivity on the concepts of health and sustainability in the minds of consumers ‘doing healthy and sustainable food’. Departing from the hypothesis that people with type 2 diabetes have been confronted …