purpose of this research is to design a high-level strategic communication plan that can help Spotzer to position their product or concept to small and medium enterprises in The Netherlands. The objective of the communication plan is to increase awareness of online video advertising to Dutch SMEs. These …

One needs three things to create a successful startup: to start with good people, to make something customers actually want, and to spend as little money as possible. Most startups that fail do it because they fail at one of these. A startup that does all three will probably succeed. (Graham, 2005) Five …

Globalization, accelerating technological advancements and the increasing unpredictability and demanding nature of clients have a major impact on the context in which companies operate. Companies are compelled to create a stream of innovations, both technological and organizational, in order to adapt …

Tchibo is an international retail, coffee and consumer good company. Throughout the company´s history a unique business concept combining coffee expertise with a weekly changing range of consumer goods was created. This paper aims to analyse and outline the market characteristics of the Mexican market …

Het onderwerp van dit afstudeerproject betreft echografie als diagnostisch middel binnen de fysiotherapie. De hoofdvraag luidt daarom als volgt: "Wat is de meerwaarde van echografie voor de fysiotherapeutische diagnose en behandeling van patiënten met orthopedische klachten binnen de fysiotherapie?" Het …

Packaged enterprise software, in contrast with custom-built software, is a ready-made mass product aimed at generic customer groups in a variety of industries and geographical areas. The implementation of packaged software usually leads to a phase of appropriation and customization. As the associated …

In de periode van begin februari 2007 tot en met eind mei 2007 heb ik een afstudeerproject uitgevoerd voor MultitaskDM. Dit project heb ik uitgevoerd als afronding van de studie Communication en Multimedia Design (CMD) aan de Haagse Hogeschool. Dit document is een reflectie hiervan. De titel van dit …

Trade crosses borders and international experience, knowledge and connections are important and useful for trade and future business development. The aviation sector is probably the most international and boundless branch at the world market. After all, airlines are providing flights to all possible …

sportdoorverwijssysteem Summary This report gives a description of the development of a sports-referral system and an implementation plan for this system. The target group for which it was developed are stroke patients on the policlinical rehabilitation department in the Sint Maartens Gasthuis (SMG). …

The Technical Departments at the Fontys University of Professional Education in Eindhoven, The Netherlands, offer a course which is devel-oped around the principles of Concurrent Engi-neering. Integrated Product Development (IPD) project teams are multi-disciplinary groups which develop products in co-operation …