Insight into current scientific applications of Big Data in the precision dairy farming area may help us to understand the inflated expectations around Big Data. The objective of this invited review paper is to give that scientific background and determine whether Big Data has overcome the peak of inflated …

Introduction: A space’s atmosphere is an important factor in how that space is experienced. In fact, festival visitors consider the atmosphere as the most important factor in how they experience a festival (Van Vliet 2012). Atmosphere is also what distinguishes physical shops from online web shops (Van …

Whereas there is ample e-commerce research on how online store beliefs and consumer online affective states may influence online purchase intentions, no research so far has examined whether the hierarchy of effects between these concepts differs across product types. In this study, we fill this research …

Existing studies offer very limited insight into how sellers may reduce consumers' perceived risk in order to make consumer-to-consumer electronic marketplaces more successful. Contrary to these studies, the empirical investigation reported in this article acknowledges the role of sellers in enabling …

The growing interest of consumers and the constant pressure from customers to meet the demand, has increased the need to search for a strategy that creates the ability to stay competitive while being profitable and meeting the changing demands. Poultry processing companies need the ability to react quickly …

Relatively new products which are mostly marketed by online communities and online influencers as healthy or having therapeutic effects are being sold across Europe and United States, online or local drugstores, without ensuring that these products go through any quality analysis. This introduces a threat …

With the growing demand of organic food, the food industry needs to answer to the consumer demand. However, according to various statistics on the EU level there is a gap between the growth of organic market demand and growth of organic farmland. Therefore, the need to secure organic raw material is …

This paper presents the results of the research project ‘Going Eco, Going Dutch’ (2015- 2017), which investigated the production, design and branding of fashion textiles made from locally produced hemp fibers in the Netherlands. For fashion labels and designers it is often difficult to scrutinize the …

The pervasiveness of wearable technology has opened the market for products that analyse running biomechanics and provide feedback to the user. To improve running technique feedback should target specific running biomechanical key points and promote an external focus. Aim for this study was to define …

The current Western Economy can be described as an experience economy which is focused on creating unique experiences for consumers. When emotional value is added to the experience of a product or service, consumers are willing to pay a higher price for these types of experiences than for products without …