This paper discusses and illustrates the ‘knowledge turn’ in urban policy across Europe. We identify four manifestations of it: 1) widespread efforts to lure knowledge workers; 2) a growing involvement of knowledge institutes in urban development and planning processes, 3) an explicit ‘knowledge based’ …

This paper analyzes the situational context of EA to identify the main needs of the organization. Two main objectives have been defined related to the principal needs of EA that are employees and funds. EA must increase the familiarity of the public in order to attract potential workers and opportunities …

Tchibo is an international retail, coffee and consumer good company. Throughout the company´s history a unique business concept combining coffee expertise with a weekly changing range of consumer goods was created. This paper aims to analyse and outline the market characteristics of the Mexican market …