The purpose of this report is to document research at The Hague University of Applied Sciences (THUAS) on the topic of the importance of culture in the differences in perceived effectiveness of advertisements between Surinamese and Dutch individuals in the Netherlands. The researcher came up with this …

Professional and academic education increasingly use realistic, rich, safe and interactive tools such as serious gaming. In our case we have used a serious game to teach students how socio-economic and technological opportunities and challenges could shape sustainable businesses in a circular economy. …

Are migrant entrepreneurs innovative with their business ideas and practices? The introduction of novel business ideas would provide migrant entrepreneurs with a cutting edge advantage against competitors, but the research about this topic is thin on the ground. I propose that the opportunity of migrant …

Presented at the 14th 14th European Conference on Management, Leadership and Governance ECMLG 2018: From the article: "Online shopping in The Netherlands is rapidly becoming more popular and many web-shops are aiming to develop improved customer journeys. As a consequence pure play web-shops switch …

This chapter includes the brief description about the background of the problem, the actual problem statement. Out of this problem statement the research question was drawn, and the sub-questions were created. The chapter ends with the objective and expected results of this research proposal and a bookmark …

This study tackles the problem of locations analysis and decision making in FREM organizations using a technological tool named expert decision support system (EDSS) that enhances the procedure of real estate location analysis and decision making in an objective form. On the one hand, deciding on the …

As regulations for the food industry become more strict, more data needs to be processed at the quality department of food businesses. Next to that food businesses are expanding and growing in size. Therefore, food businesses are looking for a system to process, organize and file the data in a clear …

This bachelor thesis addresses the question: “What does the new generation of employees really want from its employers and what impact do these employers’ preferences have on human resource management (HRM)?” This research was conducted to obtain an overview of what the new generation wants, what companies …

As businesses shift their attention from marketing to customer experience, ABB has created a customer experience centre at their Stonehouse facility. Covering the customer needs and integration into the sales process were lost along the rapid development of the centre. Through interviews with visitors …

This paper explores knowledge-based urban development related to higher education and campuses. It also provides an introduction to design thinking, which has been used as a user-friendly tool for fulfilling the ideals of urban campus development in the project ‘Live Baltic Campus – Campus Areas as Labs …