Lezing/discussie op het congres van de Europese conservatoriumvereniging AEC over publieksbereik van musici, Zagreb 10-11-2017

The reason for this research is the missing social media strategy for Beauty Oranje, the beauty center of the Hotels van Oranje. Within four months the social media strategy of Beauty Oranje will be formed through a combination of existing literature aimed at formulating a social media strategy. The …

Commissioned by the fs Agency for one of her brands, Rosti Mepal, a quantitative research has been conducted into the behavior and demands on social media of the target group. This research was necessary because little is known about how the target group is best approached through social media. Based …

Introduction The current research focused on the price image of retailer X. The research concerned the drivers of the price image and the relationship between the price image and the consumer (buying)behavior. Through the deskresearch and fieldresearch the goal was to manage the expected price image …

Documenta 14 gebruikt Kassel niet als een instrumentele plek met gebouwen en muren en parken waar de kunst mooi op uitkomt, maar het neemt Kassel serieus als gesprekspartner en het beschouwt de bewoners als de eerste doelgroep. Het richt zich tot Kassel en de bewoners van Kassel doordat het zich verbindt …

NICE, Network for InterCultural Experiences, is a German – Argentine corporation which promotes educational and cultural exchange by organizing internships, volunteering, and Spanish courses for everyone who wishes to discover, live and learn in Argentina. As NICE sees a profitable opportunity in offering …

Before beginning my career as a marketing professional I want to do a research for an online marketing agency. The name of the agency is Atvise. Atvise is specialized is achieving online results for their customers. Each customer has different online objectives which Atvise wants to realize. Atvise …

In this essay I will discuss the specific nature of art practices in which the artist and his audience are moving away from the more traditional relationship in which the artist merely displays his art in museums or public spaces. They consist of intimate and personal processes made possible by the grace …

The News Frontier is a start up that specializes in making newsgames. A newsgame is like a regular game, only the narrative is not fictional like most games. It is based on a real life event. I think it is necessary to realize that only bigger events will make it into a game, because of the time it takes …

Social media, such as Facebook, offer brands the opportunity to reach their target audience in a less obtrusive way than traditional media, through sponsored posts. Regulations require marketers to explicitly inform consumers about the commercial nature of these posts. This study addresses the effects …