The main goal of this graduation assignment is to provide the client organization Vivonline with strategic advice in order to outline a better and accurate profile of their existing audience, and how to strengthen their brand resonance with the current online followers of their website. This is achieved …

The goal of this dissertation is to research how media can positively contribute to the perception of Dutch Baby Boomers and Generation X (BB/Gen-X) towards Millennials with visible body art (VBA). By making BB/Gen-X more positive about this phenomenon and encouraging collaborations between the two groups, …

This study researches the current Dutch Bob-campaign and its impact on the attitudes and behaviour of the target audience. The Bob-campaign is concerned with the road safety issue of drinking and driving in the Netherlands and is part of the initiative “Daar Kun Je Mee Thuiskomen”, which is an initiative …

For this exploratory study we aim to provide knowledge and insights concerning the processes of setting up, implementing and managing online communities as a part of the product/services offer of media companies. The goal is to increase their reach amongst target groups, to strengthen involvement with …

Management Summary This research focuses on the marketing plan Social and Cultural Center De Enck implemented in its theater, and how this plan affects the visitor intent. At the moment, De Enck experiences a decrease in the amount of theater visitors, as many other theaters, and they want to find …

In this report the specific conditions for success in organising electronic dance music events were conducted and analysed. The Dutch event industry is currently being over-extended with events, such as musical festivals. Many organisations are having problems with the high level of competition and the …

Analysing the questions “How profitable is the industry made with war and can peace become a profitable business as well?” is very difficult, as it is important to not just identify the profits made by the arms industry, but also to identify the industry focused on peace and built around connected values. …

With the construction of a hydroelectric dam, especially in a fragile region like the Amazon rainforest, many aspects of the environment are affected. (Santos, Barbosa, & Hernandez, 2009) People living in the Amazon, in the vicinity of these construction site, are often very dependent on natural resources, …

Background: Psychomotor therapist Kees van de Bos invented a new aggression movement module. To complete his research the therapist was in search of a reliable measuring instrument. In several studies with forensic psychiatric groups self-report lists are used as a measuring instrument. However it appeared …

Robot-assisted therapy has been researched for more than a decade and has been dominated by the seal shaped robot Paro. It is however unclear unto what extent the development of Paro has been based upon requirements that are mentioned by care professionals. In this pilot study we interviewed two groups …