Zocht je misschien: breed?
The Starbucks "Sing Your Own Song Event" : an experience created by customers for customers
P.J.M. Hanssen (Begeleider); Bart P. Vader (Student)
Evaluation of online social networks and the online networking strategy : how to use the social networks as a promotion tool to strengthen the brand awareness of Ultrafemme and improve the intangible assets
Aphirat Bureesirirat (Student); L.J. Harris (Begeleider)
Co-creation theory : marketing's last resort or just momentary buzz?
Anneken S. Tappe (Student); L.J. Harris (Begeleider)
Social media & consumer conversation : how organisations can integrate social media to build and market their brand
E.C.J. Nieuweboer (Begeleider); Rianne Viveen (Student)