Industrial Design Engineering [Open] Innovation (IDE) is a 3-year, English taught, VWO entry-level, undergraduate programme at The Hague University of Applied Sciences (THUAS). The IDE curriculum focuses on the fuzzy front end of (open) innovation, sustainable development, and impact in the implementation …

Het merk Ambitie van NDC mediagroep heeft een nieuwe strategie en kiest daarbij een crossmediale aanpak. In 2015 heeft er een uitbereiding binnen de kanalen plaatsgevonden middels een evenement, namelijk het Ambitie JobCafé. Het evenement groeit in zowel exposanten als bezoekers en moet daarbinnen vernieuwend …

Over one year after the launch of Funk, the German public online-only youth content network registers exponentially growing viewing numbers. As part of the public broadcasting system it is liable to statutory requirements and is supposed to meet the democratic, cultural and social needs of 14- to 29-year …

In order to achieve more impact and efficiency on the route towards a circular economy, new business models are introduced in the value chain of construction. It is suggested that lease and performance contracts will stimulate producers to improve quality and lifetime of building products, thereby ameliorating …

De studie beschrijft het antwoord op de vraag de situatie van de alumni van IBS is op de beroepsmarkt. 6 Subvragen zijn gesteld en beantwoord. De vragen zijn 1. Hoeveel IBS studenten studeerden af tussen 1990 en2017? 2. Wat zijn de meest voorkomende beroepen en functies? 3. Is ter een relatie tussen …

Skydreams offers online industry specific marketplaces where consumers can find a qualified service professional for their home decorating or renovation projects. Next, Skydreams online marketplaces give business the opportunity to get in touch with customers. This research has a focus on the lead generation …

This research assesses how neuromarketing might offer a suitable marketing method for Loyalty Makers. It does so by examining what neuromarketing consists of and how it can be used. Especially, it is investigated what techniques and tactics exist in the field of neuromarketing and to what extent they …

The number of light commercial vehicles (LCV) in cities is growing, which puts increasing pressure on the livability of cities. Freight vehicles are large contributors to polluting air and CO2 emissions and generate problems in terms of safety, noise and loss of public space. Small electric freight vehicles …

Blog in het kader van het onderzoeksproject ‘The Network is the Message‘ Met dit onderzoek willen Hogeschool Rotterdam en Hogeschool Utrecht een antwoord geven op de vraag: “Hoe kan de effectiviteit van communicatie in online sociale netwerken worden beoordeeld en verbeterd?” In deze blog: Het inzetten …

This graduation research presents findings on how the start-up organisation BimBimBikes can overcome its current difficulties with the acquisition of new German customers. Although this research uses the start-up company as a basis for the investigation, it might be applied to similar businesses that …