Presented at the 14th 14th European Conference on Management, Leadership and Governance ECMLG 2018: From the article: "Online shopping in The Netherlands is rapidly becoming more popular and many web-shops are aiming to develop improved customer journeys. As a consequence pure play web-shops switch …

This chapter includes the brief description about the background of the problem, the actual problem statement. Out of this problem statement the research question was drawn, and the sub-questions were created. The chapter ends with the objective and expected results of this research proposal and a bookmark …

This study tackles the problem of locations analysis and decision making in FREM organizations using a technological tool named expert decision support system (EDSS) that enhances the procedure of real estate location analysis and decision making in an objective form. On the one hand, deciding on the …

As regulations for the food industry become more strict, more data needs to be processed at the quality department of food businesses. Next to that food businesses are expanding and growing in size. Therefore, food businesses are looking for a system to process, organize and file the data in a clear …

This bachelor thesis addresses the question: “What does the new generation of employees really want from its employers and what impact do these employers’ preferences have on human resource management (HRM)?” This research was conducted to obtain an overview of what the new generation wants, what companies …

As businesses shift their attention from marketing to customer experience, ABB has created a customer experience centre at their Stonehouse facility. Covering the customer needs and integration into the sales process were lost along the rapid development of the centre. Through interviews with visitors …

This paper explores knowledge-based urban development related to higher education and campuses. It also provides an introduction to design thinking, which has been used as a user-friendly tool for fulfilling the ideals of urban campus development in the project ‘Live Baltic Campus – Campus Areas as Labs …

The current Western Economy can be described as an experience economy which is focused on creating unique experiences for consumers. When emotional value is added to the experience of a product or service, consumers are willing to pay a higher price for these types of experiences than for products without …

Paper presented at the International Sustainability Transitions conference 2018 (12-14 june) Manchester, UK. The Dutch agrifood regime is grinding to a halt. International economic pressures force Dutch farmers to further scale up and intensify their businesses, while food scandals and calamities as …

The Internet of Things is changing our society. The increasing amount of “smart devices” that are being connected to the Internet is attracting everyone’s attention. However, for the sake of the usability, IoT devices frequently have poor security. With the rapid development of the IoT, comes the need …