The nature of embedded purchasing activities in SMEs
Hagelaar, Geoffrey; Staal, Anne; Holman, Richard; Walhof, Gert
Tool for identifying critical control points in embedded purchasing activities in SMEs
Hagelaar, Geoffrey; Staal, Anne; Holman, Richard; Walhof, Gert
Tool for identifying critical control points in embedded purchasing activities in SMEs
Hagelaar, Geoffrey; Staal, Anne; Holman, Richard; Walhof, Gert
The impact of in-store product demonstrations on the consumers’ purchase behaviour
Stefanie Krijnenburg (Student)
Exploring Vivonline's brand resonance potential
Kylie Brons (Student); Theo Bors (Begeleider); Jitte Milder-Sorber (Begeleider); Vivian Reijs (Begeleider)
Authenticity
Veronique Klomp (Student); Ronald Voorn (Begeleider)
Escaping from reality
Lauren Geldof (Student); W.M.J. van Leeuwen (Begeleider)
Casamona.com international real estate
Elena-Anca Mandache (Student); Jos Schroder (Begeleider)
Customer value in a credence service context
Gerrita van der Veen (Lector); Esther Verboon (Lid Lectoraat); Josje Dikkers (Lid Lectoraat)
Customer value in legal services : a contingency approach
Esther Verboon (Lid Lectoraat)