Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning and strategy. Divided into three key parts, the book works step-by-step through the creation of an effective marketing …

This chapter traces the evolution of Russian thinking on deterrence and makes three arguments. First, the Russian approach to deterrence differs from the Western conceptualization of this term. Deterrence a la Ruse is much broader than the meaning that Western experts have in mind. It stands for the …

Iran has been a critical player in the Syrian war since 2011, crafting a complex foreign policy and military strategy to preserve its Syrian ally. What have been the drivers of Iranian decision-making in this con fl ict? And how has Iranian strategy evolved over the course of the war? This chapter argues …

Commonly used game and decision theoretic models fail to explain the empirics of deterrence. This has unjustly led many theorists to criticize the (rationality and other) assumptions underpinning of such models. No serious game theorist will contend that his theoretic model will possibly take account …

As part of their SMS, aviation service providers are required to develop and maintain the means to verify the safety performance of their organisation and to validate the effectiveness of safety risk controls. Furthermore, service providers must verify the safety performance of their organisation with …

For interspecies justice, animal welfare, and animal rights, the planet needs to be divided on the basis of species' natural resource requirements. The Half-Earth View is that to maintain viable populations of the Earth's remaining species, half of landscapes and seascapes need protection from intensive …

In this epilogue, I take a teaching practice and teacher education perspective on complexity in Instructed Second Language Acquisition. I take the stance that it is essential to understand if and how linguistic complexity relates to learning challenges, what the implications are for language pedagogy, …

To face the challenges of an ageing population, many Western countries nowadays stimulate an ageing in place policy to empower older adults to grow old in their own homes with the highest degree of self‐reliance. However, many community‐living older adults experience limitations in (instrumental) activities …

Small scale farmers in Kenya face low milk yields from dairy cows. One of the causes is the low quality and quantity of roughage on small-scale farms. Overall in all Kenyan farming systems the dairy production is influenced by seasonal fluctuation of roughage production. Next to this it is known that …

INTRODUCTION: After treatment with chemotherapy, many patients with breast cancer experience cognitive problems. While limited interventions are available to improve cognitive functioning, physical exercise showed positive effects in healthy older adults and people with mild cognitive impairment. The …