This research assesses how neuromarketing might offer a suitable marketing method for Loyalty Makers. It does so by examining what neuromarketing consists of and how it can be used. Especially, it is investigated what techniques and tactics exist in the field of neuromarketing and to what extent they …

In Amsterdam, the phenomenon of overcrowding is increasing, and tourism is one of the causes. Both the public debate and the municipal authorities are pointing to an increasing need for more expertise and knowledge regarding ways of achieving a healthy balance for various stakeholders. This article focuses …

Purpose – Since the end of the financial crisis in 2013, the residential real estate market is booming in Amsterdam. Especially for singles and starters it is almost impossible to live in Amsterdam. This high demand and low supply in the market can be defined as an opportunity for investors to invest. …

This research was executed in response to the behaviour of many personnel during a Risk Advisory and Assurance Services (RAAS)-audit on board a R-class vessel of Holland America Line (HAL), one of the subsidiary companies of Carnival Corporation. A RAAS-audit is an internal audit performed by auditors …

Dit onderzoeksrapport geeft weer in hoeverre intuïtie van invloed is op het beslissingsproces van zorgprofessionals werkzaam binnen de sociale teams of het OGGZ-netwerk binnen de Gemeente Coevorden. De aanleiding hiervoor is dat de laatste jaren intuïtie meer een centrale rol begint te krijgen in het …

Over the years the industrial production was transformed by steam power in the 19th century, by electricity in the early 20th century, and by automation in the 1970s (Lorenz, et al., 2015). Today’s society is on the verge of the fourth industrial revolution, the Smart Industry. The impact of the Smart …

Introduction: Visually impaired people experience trouble with navigation and orientation due to their weakened ability to rely on eyesight to monitor the environment [1][2]. Smartphones such as the iPhone are already popular devices among the visually impaired for navigating [3]. We explored if an iPhone …

Standing up is harder to perform when getting older. The company SillaPlus want to create a physical device that can be attached to already existing chairs and will help elderly people get up from a chair. The company reached out to students who want to help with the development of a get up aid. The …

Background In 2015, Amsterdam became part of the WHO Age Friendly City community, thereby accepting the responsibility to work towards a more age friendly Amsterdam. To study senior citizens’ needs and wishes concerning the age friendliness of their neighbourhood, the municipality asked the Amsterdam …

This marketing plan is written for Big in Japan. Big in Japan is a clothing store based in the eastside of Amsterdam. Big in Japan brings a carefully selected range of fashion and lifestyle brands to an accessible level, not only focusing online but also with a unique store concept, outside the city …