Personal branding is a huge trend in the United States. Young professionals use personal branding to obtain a stronger position on the labour market. In the Netherlands this trend is just in the beginning phases. Most people are unaware of the meaning, importance, influence and advantages. The central …

Tchibo is an international retail, coffee and consumer good company. Throughout the company´s history a unique business concept combining coffee expertise with a weekly changing range of consumer goods was created. This paper aims to analyse and outline the market characteristics of the Mexican market …

The multicultural society cannot be denied, because we experience this society on the street, in our neighborhoods, at schools, on public transport and at work in the Netherlands. However, for a couple of years this society is no longer truly accepted. Even a simple question as 'Do we live in a multicultural …

The authors present the findings of ten years of research concerning binational military cooperation in the First German-Netherlands Corps, founded in 1995. The start of this binational corps was accompanied with some worries because the interaction between Germans and Dutch in the populations at large …

In this thesis, the luxury coffee company Starbucks has been well described, although many aspects of the company have been left out of consideration in order to keep it relevant and clear. However, while Starbucks has not entered the Netherlands yet, there is much more for the Dutch to learn about the …

Recently, more students have entered Dutch higher education. This is a consequence of the possibility to offer students to enter higher education, with a certificate from senior secondary education (SSVE). In earlier days most students in higher education had passed senior general secondary education …

The decrease of the number of personnel employed in the western defence sector since 1990 can truly be called spectacular. But even before that year there was an unmistakably downward trend. Cooperation, therefore, is the buzz word for the military. This cooperation in the defence sector happens jointly …