Internationalisation is the expansion of a firms operations to foreign markets and includes not only import and export but also foreign direct investments and international cooperation. Today’s globalising economy has resulted in a growing number of small and medium enterprises (SMEs) undertaking international …

This report provides different strategies of how to enter a new market with an important section on how media strategies play a big part in this. The family company, Citrine by the Stones, is a small luxury fashion jewelry company, based in Miami. To create more brand awareness in its EU markets, a new …

Sensecommerce, a successful online wedding shop in Holland, wants to expand to France. Since 2005, Sensecommerce has been operating as an online wedding shop in the wedding accessory market. Over the years they have made a substantial revenue growth. The range of products is expanding rapidly. Sensecommerce …

This research report describes which legal instruments play a role in cases concerning international child abduction with a focus on, the most important legal text, the Hague Convention on the Civil Aspects of International Child Abduction, hereinafter the Hague Convention or HCCA. The purpose of this …

This paper describes the participatory development process of a web-based communication system focusing on disease management, particularly infection control of Methicillin-resistant Staphylococcus aureus (MRSA). These infections are becoming a major public health issue; they can have serious consequences …

A few years ago the Maritime Pilots Institute Netherlands (MPIN) was asked to carry out practical research aimed at developing a simple method to predict wind loads on huge constructions. For practical reasons the method should not be time consuming. Some reasons for the initiative were the following. …

GSB Grötsch is interested in entering the Dubai market by exporting or by opening its branch in the UAE and thereby increasing its financial recourses and its market share. The company is active in building and construction industry, therefore the Dubai market has been chosen for this export policy …

Students' educational careers in Higher Education: a search into key factors regarding study outcome One of the political goals of the EU is to develop 'the most competitive knowledge-based economy in the world by 2010'. The Dutch knowledge economy faces an increased demand for highly-educated inhabitants, …

Confronting environmental sustainability issues requires firms to both enhance traditional operational practices and introduce new, innovative ones. There are opportunities to enter emergent markets for products and services supporting the sustainability agenda. It is anticipated that these circumstances …

Objective: Health beliefs of overweight adults who did and did not enter an exercise program were compared to identify possible factors that hamper people to increase physical exercise. Method: Participants (n = 116, 78 women and 38 men) were overweight adults without comorbidities. Self-report instruments …