The goal of this research paper is to close the research gap between product focused strategy and customer focused strategy in SME`s. The cross-border region of North-Rhine Westphalia, Germany and Limburg, Netherlands is the target focus during the research. As the market is steadily evolving more …

This research examines how Dutch border retailers are responding to business opportunities from cross-border shoppers as a specific target group. Further on, it describes shopping behaviour of German cross-border shoppers in the Netherlands. Interviews about their marketing policy are conducted with …

Like a marker pen on a map, the Covid-19 pandemic drastically highlighted the persisting existence of borders that used to play an ever decreasing role in people´s perception and behavior over the last decades. Yes, inner European borders are open in normal times. Yes, people, goods, services and ideas …

Framewell is a handcrafted framing company that wished to improve their customer 's impression of the quality and trust levels of the brand. This project focused on creating an effective visual identity conveying the brand 's personality, a sense of high-quality, and the company 's trustworthiness. Based …

Ontwikkelingen in de zorg volgen elkaar snel op, maar hoe zorg je ervoor dat nieuwe therapieën ook geïmplementeerd worden in je dagelijkse praktijk? Belangrijk is dat revalidanten en professionals hierbij betrokken worden – iets waarbij een Customer Journey Map (CJM) kan ondersteunen. Professionals …

How to market your product or service in the 21st century? When you know how to apply the basics of marketing with the online possibilities and trends you’re ahead of the game and your competition. Learn all about it in this inspiring webinar.

The impact of service quality dimensions, food and beverage quality and price fairness on student satisfaction

Om gemeenten en gemeentelijke diensten te ondersteunen bij het verbeteren van de bronscheiding door bewoners is de Hogeschool van Amsterdam (HvA) maart 2021 een onderzoek gestart, genaamd BASSTA. In dit rapport worden de resultaten van de analysefase beschreven, waarin middels doe-boeken bij 55 bewoners …

Purpose: This study examined how the catering business quickly responded and recovered from the threats caused by COVID-19 with the use of social media in Beijing, China. It evidences how various catering businesses in Beijing continued to pursue their businesses after restrictive social distancing measures …