Based on a survey of 162 respondents, interviews with H.J. Heinz employees and a literature review, this thesis aims to answer the question: ‘How should H.J. Heinz translate the Dutch consumer preferences in their Heinz Tomato Ketchup product format rationalization?’ Following a reorganization and a …

Before the start and during the first weeks of their first year, it has been observed by teachers that engineering students start with a high level of motivation, which often seems to decrease during the course of the first semesters. Such a decrease in motivation can be a main driver for students …

An exploratory and opportunistic approach was taken to combine business intelligence (BI) with smart-glasses. Using Google Glass as testing device, the current possibilities and limits for reporting purposes were to be investigated. Independent surveys of the public perception on smart-glasses were conducted. …

The negative image of the pig sector in the Netherlands is an import topic for The Dutch labor union (Nederlandse Vakbond Varkenshouders) (NVV). The negative image of the pig sector emerged by the swine fever (1997), zoonosis, up-scaling, antibiotic resistance, particle matter etc. The negativity has …

Educational messages are used to raise awareness and to encourage people to participate in protecting and managing global biodiversity. The Isle of Wight Zoo is one of the zoos which recognizes the increased importance of education. The zoo wants to connect two important aspects of zoo visits: perception …

Introduction: Malnutrition is a persistent problem in Ghana, with high rates of underweight children, stunting and wasting. One of the NGOs that is trying to turn this situation around is Project Share. Through their nutrition centre, they have already rehabilitated over 300 children since 2009. They …

The research of this report revolves around the question: ‘due to what reasons do Dutch consumers buy a PlayStation 4 or Xbox One, and how is this decision affected by strategies used by Sony and Microsoft?’ This research was conducted to find out how these two companies defend their positions in the …

De KNGF richtlijn lage rugpijn onderkent het gebruik van een vragenlijst om psychosociale factoren te achterhalen bij lage rugpijn patiënten. Op het moment van schrijven doet de richtlijn geen aanbeveling. Deze studie beveelt na literatuuronderzoek de Brief Illness Perception Questionnaire aan als geschikte …

In this study the impact of athlete endorsements on the attitude and buying behaviour of consumers was investigated. Many times, endorsers are seen as having a positive impact on a brand and are used to endorse sport products as well as non-sport products. Sometimes an athlete is endorsing different …

The goal of this dissertation is to research how media can positively contribute to the perception of Dutch Baby Boomers and Generation X (BB/Gen-X) towards Millennials with visible body art (VBA). By making BB/Gen-X more positive about this phenomenon and encouraging collaborations between the two groups, …