Hotels & More is a B2B inbound tour operator with different source markets for which one similar marketing strategy is used. The thesis deals with the French market in particular and how the company can better approach them. It was researched what the source market expects and what they prefer with regards …

Bynder is a Software as a Service company that develops and provides a Digital Asset Management tool. It was founded in 2012 in Amsterdam and it currently consists of 275 employees in offices in Boston, Amsterdam, Rotterdam, London, Barcelona, and Dubai. The business participates in several events from …

Self-tracking and automated persuasive eCoaching combined in a smartphone application may enhance stress management among employees at an early stage. For the application to be persuasive and create impact, we need to achieve a fit between the design and end-users’ and important stakeholders’ values. …

One of the main causes of numerous health problems is a lack of physical activity. To promote a more active lifestyle, the Hanze University started a health promotion program. Participants were motivated to reach their daily goal of physical activity by means of an activity tracker in combination with …

to meet the needs of people with intellectual disabilities.

Politics defines many aspects of people’s lives, even when most of them are not directly involved in political processes and have no chance to do so. Born 2500 years ago in Athens, for broader public democracy became the way to influence their societies’ lives: discussions that were previously held behind …

This paper explores knowledge-based urban development related to higher education and campuses. It also provides an introduction to design thinking, which has been used as a user-friendly tool for fulfilling the ideals of urban campus development in the project ‘Live Baltic Campus – Campus Areas as Labs …

We-Energy Game gehouden met 35 deelnemers van GEO promotion. Naast het spelen van het spel om bewustwording te vergroten omtrent energietransitie werd er ook uitvoerig gediscussiëerd

Living a sedentary lifestyle is one of the major causes of numerous health problems. To encourage employees to lead a less sedentary life, the Hanze University started a health promotion program. One of the interventions in the program was the use of an activity tracker to record participants' daily …

Objective in the promotion of periconceptional health, appropriate attention has to be given to the perceptions of those who are most vulnerable, such as women with a relatively low socioeconomic status based on their educational attainment. The aim of this study was to explore these women's perceptions …