In our modern society, self-reflection is valued as an important tool to work on a positive and lasting self-identity and to find and define our own path in life. Self-reflection can be seen as the fruit of the scientific approach, which has taught us to divide reality into subject and object. The reflecting …

Het tweejarige onderzoeksprogramma The Network is the Message richt zich op de effectiviteit van sociale media: wanneer zijn sociale media effectief, wat bepaalt die effectiviteit en hoe kunnen we dit meten? Startpunt in deze management summary van thema 2 ‘meten is nog niet weten’ is het inzicht dat …

Met creatieve content die slim inhaakt op actuele gebeurtenissen kun je elke dag nieuwe mensen bereiken. Goedkoper dan adverteren op sociale media, en sympathieker bovendien.Thijs Waardenburg en Komala Mazerant leggen uit hoe je kansrijke inhakers bedenkt en communiceert om je bereik op sociale media …

Brand managers have several options in their quest to connect their brands with consumers.They may stress functional brand attributes and benefits, their brand's personalitytraits, or their brand's values (the human values attached to the brand). Which of these is most important to consumers is an open …

Het tweejarige onderzoeksprogramma The Network is the Message richt zich op de effectiviteit van sociale media: wanneer zijn ze effectief, wat bepaalt die effectiviteit en hoe kunnen we dit meten? Startpunt in deze management summary fase 2B is het inzicht dat inhakers belangrijke dragers van brand content …

Pilot fatigue has been identified as a determinative factor in various safety events, leading to the introduction of Fatigue Risk Management regulations and standards worldwide. The scope of this study was to examine whether event and pilot characteristics recorded in safety investigation reports were …

This research was executed in response to the behaviour of many personnel during a Risk Advisory and Assurance Services (RAAS)-audit on board a R-class vessel of Holland America Line (HAL), one of the subsidiary companies of Carnival Corporation. A RAAS-audit is an internal audit performed by auditors …

Obesity has become a major societal problem worldwide [1][2]. The main reason for severe overweight is excessive intake of energy, in relation to the individual needs of a human body. Obesity is associated with poor eating habits and/or a sedentary lifestyle. A significant part of the obese population …