The purpose of the dissertation was to research how to increase the European Studies program international students’ enrollment by recommending through which information channels and what message content to promote abroad. Four topics were researched to give recommendations: I. International students’ …

The research explains what is the appropriate digital marketing strategy Advantech can use to promote their dedicated product for the machinery builders and system integrators in France. The study conducted mixed methodology to investigate multiple standpoints.

Tegenwoordig worden veel techbedrijven in Silicon Valley beschuldigd van het creëren van problemen in plaats van ze op te lossen. Er wordt bijv. gerefereerd aan de Russische inmenging in de presidentsverkiezingen in de VS. De macht en invloed van techbedrijven is zeer groot geworden. Amazon bepaalt hoe …

The Leidse Schouwburg-Stadsgehoorzaal is the umbrella organisation of the concert hall and the oldest theatre in the Netherlands in Leiden. The Leidse Schouwburg-Stadsgehoorzaal offers shows and concerts to a wide range of visitors. Within the organisation, there was no focus on the Customer Journey. …

This graduation research presents findings on how the start-up organisation BimBimBikes can overcome its current difficulties with the acquisition of new German customers. Although this research uses the start-up company as a basis for the investigation, it might be applied to similar businesses that …

Een onderzoeksrapportage van Jantje Beton (2014) toont aan dat gemiddeld 43 procent van de kinderen in Nederland zijn schoolplein saai vindt en gemiddeld 60 procent van de kinderen in Nederland meer ruimte wil voor sport en spel. De resultaten uit de onderzoeksrapportage zijn opvallend, want het geeft …

Doelstelling: In kaart brengen van de risicofactoren voor het ontwikkelen van binoculaire diplopie na conventionele monovisie door middel van contactlenzen of refractiechirurgie bij presbyopen. Methode: Voor deze literatuurstudie is in maart 2017 gezocht in databanken Pubmed, ScienceDirect en Google …

Before beginning my career as a marketing professional I want to do a research for an online marketing agency. The name of the agency is Atvise. Atvise is specialized is achieving online results for their customers. Each customer has different online objectives which Atvise wants to realize. Atvise …

Rent Your Room is a company in the pre-start phase.Rent Your Room will focus on rent intermediary for students. The idea was invented by Duco Kanij and based on his knowledge. The purpose of this report is to create a marketing plan for Rent Your Room. The problem statement is: ‘What mix of marketing …

Introduction This thesis examines the effectiveness of marketing strategies and marketing activities, commissioned by Crossphase. Crossphase is active on a business-to-business (B2B) market and focuses on Fortune 500 companies. The use of cold-calling is a strenuous and often lenghty sales process which …