This marketing communications report was commissioned to examine how Primaflora can start internet marketing in order to establish valuable customer relationships and increase customer numbers for its German flower shops. The company’s main goal for creating an online presence is to increase brand awareness, …

The thesis project has been carried out for THUAS’ research group Change Management. The problem stated in an initial briefing was a lack of study success. As the client expected student information to play a key role in solving it, the following research objective has been defined: Develop a communication …

Nowadays, modern societal trends and technologies enable us to live our lives with comfort and fun. On the one hand, these developments enhance quality of life, on the other hand there are downsides related to our health and happiness. Therefore, in our current society, it is necessary that parents consciously …

Many companies have included social media features in their corporate intranets to encourage collaboration and knowledge sharing, and to improve internal communications. Since November 2013 Rabobank International(RI) has launched their new worldwide social intranet, Meeting point. However, like in many …

It is well-established that, as a consumer decision aid, electronic word of mouth (eWOM) provides opportunities to both consumers and companies. By relying on eWOM, consumers believe that they are better able to make informed purchase decisions. By incorporating eWOM in their business strategies, companies …

This research leads you through the process of creating an effective communication strategy to introduce the concept Allyousee.nl into the advertising and online shopping markets. It is a promotional platform for international artists and lifestyle products. The first version of allyousee.nl was released …

Syntrus Achmea is een pensioenuitvoerder met diverse pensioenfondsen als klant. Syntrus Achmea biedt verschillende diensten aan zoals Vermogensbeheer, Pensioenbeheer, Vastgoed en Strategisch Pensioenmanagement. Met deze diensten ondersteunt Syntrus Achmea hun klanten op een breed gebied, van strategisch …

Currently, only 22 percent of Dutch households consume a dairy dessert on a daily basis. FrieslandCampina, market leader in the Dutch dairy category, set a goal for 2013 to increase this to 23 percent. Mona, one of their brands, is set to be one of the driving forces in the category's growth.The brand …

3form Europe (part of the Hunter Douglas Group) is an independent establishment of 3form located in Schiedam, The Netherlands. This location, office and factory, provides all sales-support and production for Europe and Africa. 3form Europe has 55 employees. The employees of 3form are divided into seven …

The European Social Fund, ESF, along with the European Regional Development Fund and the Cohesion Fund is part of the European Structural Funds. These Funds are created to narrow the differences in living standards and prosperity throughout the European Union. Since 1957, the aim of the European Social …