This thesis gives an overview about how YCall (a VoIP App) can be positioned in the Dutch market. This positioning helps to minimalize information overload in the mind of consumer, and thereby leaving a clear impression and message about the product and brand. Thus, by designing the most suitable market …

This report presents a detailed analysis of the German market concerning the bedding industry as well as a detailed recommendation to Royal Textile on whether they should enter the German market and how. Therefore the focus of this report refers to further expansion of Royal Textile on the European market. …

Since 2013, the Dutch baby care brand NAÏF successfully sells their natural-based baby care products on the Dutch market. NAÏF’s main products include shampoo, wash gel, body lotion, diaper cream, nurturing cream, bath oil and baby oil. From 2013 to 2016, NAÏF has been expanding their sales on an international …

This report researches what marketing strategy should be used for Panera Bread in order to succeed in the Netherlands. Panera Bread is an American fast-casual food chain that is known for its freshly baked bread. In 2013 the company has made some drastic changes and decided to only serve “clean” food, …

De afdeling Procurement heeft een slechte positie binnen de business van KN. Dit onderzoek gaat over het oplossen van deze slechte positie door middel van categorie management. Op verzoek auteur zonder vertrouwelijke informatie.

Kalmar Nederland weet niet hoe er met uit-contract-lopende machines moet worden omgegaan wanneer deze uit een beëindigde leaseovereenkomst komt. Er is geen procedure gegeven vanuit het management van Kalmar omdat Nederland een van de weinige landen is waar hoofdzakelijk machines worden verhuurd. Er wordt …

SGS is an international commercial diving company that specializes in underwater ship repair and maintenance. Through their extensive, globally recognized network of service stations, offices and local assets, SGS is able to provide excellent ship solutions to ship managers at any location. Currently, …

Het belasten van waardestijging van de (eigen) woning zoals het CPB oppert is een ondoordacht plan.

Although HC Barcol-Air is already an international player in the market for air distribution products, the export manager wants the export department to grow more and as such, contract more projects overseas. Realizing this growth means that the company wants to know how to profile itself better amongst …

The economic situation of Europe and growth of employment largely depends on small sized and medium sized enterprises that provides around 4 million jobs every year. Young people face increasing difficulties in finding jobs and therefore there is a pressing need to promote entrepreneurship. Entrepreneurial …