Amsterdam Velo is a bicycle tour company which is active in and around Amsterdam. It was founded in 2011 by the owner Paul Spits. The business has been prospering quite rapidly ever since. However, the tourism industry is dynamic and changing fast, in order to anticipate to the changes it has to compile …

This study investigates the way in which first year students use Facebook. An overview of recent studies on Facebook usage and a survey is presented. The latter is an online questionnaire on the Facebook activities of 618 students (78.6 % of all first year students) of the Media department of Hogeschool …

Corporate identity represents the sum of immaterial values in an organisation, as well as the degree to which employees identify with their employer. For this reason, the purpose of this paper will be to first assess whether the FCJ has a distinct and personal identity, and what the consequences are …

Introduction In comparison with other European countries, Starbucks is rather new on the Dutch coffee market. The Starbucks experience seems less exploited among the Dutch consumers. This thesis will demonstrate the effect of music and how music can convey the Starbucks experience in order to "engage" …

This paper explores how displays can be used to support human needs and activities in public spaces rather than be employed for commercial purposes only. Based on our analysis of screen usage around the world, eight different categories of usage are described and motivated. For the purpose of illustration, …

Adidas Originals is one of the sub-brands of the German based sports manufacturer company, adidas. It offers sports-inspired clothing, footwear and accessories that are targeting the young and active lifestyle consumers. For years being a lifestyle and fashion brand that is originally inspired by sports, …

Het complete draaiboek is de conclusie van dit onderzoek. Dat is het resultaat waarvoor het onderzoek is opgezet. In het draaiboek voor "Get in Touch!" wordt antwoord gegeven op de doelstelling van het gehele project, zoals in paragraaf 1.3.3 als volgt omschreven is: Het praktisch doel van het project …

On the internet we see a continuously growing generation of web applications enabling anyone to create and publish online content in a simple way, to link content and to share it with others: wellknown instances include MySpace, Facebook, YouTube, Flickr, Wikipedia and Google Earth. The internet has …

This paper presents the results of a study on how elderly people perceive an intelligent system, embedded in their home, which should enable them to live independently longer. Users of a motion sensor system were interviewed about their experiences. A sensor system that autonomously works as well as …

The implementation of democracy in 1994 has led the country to become one of the fastest growing tourist markets of the African continent. The increasing number of foreign tourists to South Africa has resulted in more demand for paid accommodation. This report provides detailed information on South Africa's …