Youth involvement in the decision-making process in charitable organizations in Bulgaria through social media
Gergana Gergova (Student); Ivonne Louw-Dekker (Begeleider)
The impact of in-store product demonstrations on the consumers’ purchase behaviour
Stefanie Krijnenburg (Student)
Reaching the ageing consumer with branded content
Kiki Zondag (Student)
Advertisements in dutch glossy magazines that contribute to a negative body image and low bodyesteem among women
Sacha Floranus (Student)
Measuring social media activities of Dutch museums.
Rogier Brussee (Lid Lectoraat); Erik Hekman (Lid Lectoraat); Thijs Waardenburg (Lid Lectoraat)
How to improve learning from video, using an eye tracker
de Boer, Jelle
The effects of Social Content Marketing in the sportswear industry
Carola de Bruin (Student); Luc van Dijk (Begeleider)
The representation of females of colour in the Dutch media
Valérie Kopijn (Student); Dave van Ginhoven (Begeleider)
Product placement
Jordy den Hollander (Student); Anjali Brito Barbosa (Begeleider)
Aroused emotions and their influence on zapping behavior during TV commercials.
Sarah Bakker (Student); Hans de Nie (Begeleider)