Relatively new computerized media (new media) such as mobile telephony and Internet have given lead to the surfacing of new marketing methods. One of these techniques is viral marketing, which aims to encourage the distribution of marketing messages between individuals via digital channels. Its potential …

The aim of this paper is to investigate which portfolio extension option: either a cheaper subbrand or a private label endorsed by the national brand is better from the consumer perspective. Two hypothetical product concepts from a leading beer brand were tested among Dutch consumers. The findings show …

BACKGROUND: Research suggests that cancer rehabilitation reduces fatigue in survivors of cancer. To date, it is unclear what type of rehabilitation is most beneficial. OBJECTIVE: This randomized controlled trial compared the effect on cancer-related fatigue of physical training combined with cognitive …

The aim of this study was to examine whether it is possible to utilize the fluctuations in human motor behaviour to induce a self-organizing process in the athlete, which takes advantage of individual movement and learning characteristics. This recently developed approach is known as differencial learning …

Wikipedia is often considered as an example of ‘collaborative knowledge’. Researchers have contested the value of Wikipedia content on various accounts. Some have disputed the ability of anonymous amateurs to produce quality information, while others have contested Wikipedia’s claim to accuracy and neutrality. …

The central question of this dissertation is what lessons can be learned from Surinam when it comes to the integration of immigrants. Surinam consists of five main population groups and to assess this process of integration this dissertation is structured by the following questions: What is integration …

In the Netherlands, there have been many discussions about whether or not to establish a European Defence Organisation. However, due to the political party D66 (Democrats '66), this discussion has been revived in 2006 to such an extent that it really had an impact on political agendas of the Dutch political …

OBJECTIVES: Sucking problems in preterm infants can be specified by means of visual observation. The Neonatal Oral-Motor Assessment Scale (NOMAS) is the visual observation method most commonly used to assess the non-nutritive sucking (NNS) and nutritive sucking (NS) skills of infants up to approximately …

Discussing the visibility and cultural factors that inf luence the position of women in the armed forces is the object of the study that is presented here. The Netherlands do not have a martial tradition and are believed to have a feminine ‘soft’ culture , but nevertheless women have always been underrepresented. Nowadays …

This paper describes a study into the expected development of the competences op the project manager in the year 2027. The study was performed amongst the members of IPMA-Netherlands during the summer of 2007. In the study the 46 competences of the International Competence Baseline 3 (ICB 3) were tested …