Company A offers different product types: comfort en luxury. Company A has concluded that the sales of the category luxury is lower than the category comfort. There are different ways concerning online marketing to raise this sale. This research focusses on social media. The primary purpose of this study …

BACKGROUND: There is a growing interest in empowering older adults to age in place by deploying various types of technology (ie, eHealth, ambient assisted living technology, smart home technology, and gerontechnology). However, initiatives aimed at implementing these technologies are complicated by the …

The combination of self-tracking and persuasive eCoaching in healthy lifestyle interventions is a promising approach. The objective of this study is to map the key components of existing healthy lifestyle interventions combining self-tracking and persuasive eCoaching using the scoping review methodology …

SAMENVATTING Deze scriptie is geschreven in opdracht van de Hogeschool van Amsterdam en het communicatiebureau Spijker en Co uit Buren. Het doel van dit rapport is advies geven over hoe het bureau content marketing als dienst het beste kan aanbieden aan zowel bestaande als potentiële klanten. De inhoud …

SUMMARY The Easy Reading Corner is a translation of the name of a Dutch project. This project, inside libraries in the Netherlands and Belgium (Flanders), called Makkelijk Lezen Plein (after this MLP). The aim of this project is to give children with reading difficulties, confidence in their reading …

Card sort studies can facilitate developers to create an information structure for their website or application. In addition, this human-centered design method provides researchers with insights into the target group’s mental models regarding the information domain under study. In this method, participants …

This article discusses, from the local professional perspective, access to justice for person-specific interventions to prevent or counter (violent) extremism in Europe. Using a Dutch case study it focusses on legal protection for hand-tailored interferences that are part of a wider-ranging counter-terrorism …

Presentation at the 6th European Conference for Social Work Research (ECSWR) 2016. As of September 2013, the Research Group Applied Research Methodology at HU University of Applied Sciences Utrecht helps researchers to optimise their research methods for practice-oriented research. This presentation introduces …

This final paper analyzes the reasons why the client, IHS, The Institute for Housing and Urban Development Studies of Erasmus University Rotterdam, faced decreasing numbers in the Latin American students in the past few years. The scope of the research is to determine the internal and external factors …

This thesis gives an overview about how YCall (a VoIP App) can be positioned in the Dutch market. This positioning helps to minimalize information overload in the mind of consumer, and thereby leaving a clear impression and message about the product and brand. Thus, by designing the most suitable market …