Laco Nederland bepaalt het beleid wat op elke locatie wordt nageleefd. De hoofdorganisatie van Laco wil een maatregel doorvoeren welke invloed heeft op de werkwijze van begeleiding in de fitness. Voorafgaand aan dit onderzoek was nog niet bekend wat opvattingen, wensen en behoeften zijn van de leden …

The following research justification report shows how Secad can implement a Digital marketing plan to gain new customers, nurture the relationship with the existing customers, increase brand awareness and brand reputation. Building and nurturing brand awareness and brand reputation is vital for the …

The following research justification shows the possibilities of Google-Shopping and organic ranking through Google Shopping in the company Mister Sandman on the international marketplaces Bol.com, Cdiscount, Darty & Conforama. Two tests have been done & 5 information gaps have been identified as basis …

This research justification presents the possibilities for AutoVentura on the fleet sales market. The research was initiated because more brand awareness has to be created for AutoVentura. AutoVentura positions itself in the niche of luxury cars and high-quality service. The strategy that has been chosen …

The following research justification focuses on the potential of Be Event Group to find and retain returning customers. As the company has experienced a transition period during Covid, it has now changed its strategy to a differentiation strategy, while also looking to change its customer base towards …

Unitron is een sterk groeiende organisatie. Het heeft vier grote omzetstromen, namelijk; Ontwikkeling, CE (certificering), Design Transfer en Productie. De werkwijze die Unitron nu heeft, geeft geen inzicht in de kosten en resultaten per omzetstroom. Door een voorgaand onderzoek naar Lean accounting …

Urban tourism increasingly focuses on the role of hospitality in cities, evolving from a means to strengthen tourism as a ‘product’, towards a focus on tourism as an opportunity for revitalization and transformation of destinations. In this context, cities are considered dynamic communities in which …

Werkdruk blijkt uit een medewerkersonderzoek en uit de actualiteit een groeiend probleem te vormen voor organisaties, werkgevers en werknemers. Uit het onderzoek van de organisatie is gebleken dat bijna 2/3 van de medewerkers van de HZ University of Applied Sciences een te hoge werkdruk ervaart. Daarnaast …

In the context of the designers responsibility for the impact of technology, ethical considerations are important. However, these considerations are often seen as limiting innovation and the freedom of the designer. Is it possible, on the contrary, that ethics can also foster creativity in design? The …

In this track we therefore welcomed papers that investigate or show how incorporating ethical reflection in the design process can foster creative solutions for future use of technology. Or the other way around: how design can cater for a creative approach to ethical deliberation. Completely in line …