Plant Breeders Rights were granted to Vandinter Semo BV on 29th December 2020 for the Andean Lupin variety COTOPAXI. COTOPAXI is result of cooperation between Vandinter Semo, Hanze University of Applied Sciences and the H2020 BBI-JU European research project LIBBIO. Andean Lupin (Lupinus mutabilis) has …

Over the last decades, the increased demand in beef by the growing population led to an industrialization and intensification of the production systems. This resulted in many issues such as environmental impact, animal welfare, consumers acceptability, resource-use efficiency, growing reliance on edible …

More and more people worldwide live in urban areas, and these areas face many problems, of which a sustainable food provision is one. In this paper we aim to show that a transition towards more sustainable, regionally organized food systems strongly contributes to green, livable cities. The article describes …

Whether going fully vegan or embracing a more ‘flexitarian’ lifestyle, consumers are switching to plantbased food options in ever-increasing numbers. With 9 billion people to feed in the world in 2050, there are many reasons why: from perceived benefits for people’s own health and wellbeing, to concerns …

How can the stewards of our planet be rewarded and become an existential part of a brand-experience? Is our “Consumer mindset” actually able to always take our planet Earth’s viability in consideration while we’re consuming or buying products? Erwin van Woudenberg is a professor at HAS University of …

AIM The aim for this research report is to provide brands with the right tools that will help them to cater to the rise of cultural diversity within the underwear industry. RESEARCH QUESTION How can brands cater to the rise of cultural diversity within the underwear industry? SUB- QUESTIONS 1. What relevance …

Trust between providers and consumers in the sharing economy are crucial to complete transactions successfully. From a consumer's perspective, a provider's profile is an important source of information for judging trustworthiness, because it contains multiple trust cues. However, the effect of a provider's …

This study investigates the degree of news avoidance during the first months of the Covid-19 pandemic in the Netherlands. Based on two panel surveys conducted in the period April–June 2020, this study shows that the increased presence of this behavior, can be explained by negative emotions and feelings …

In this paper, we explore the role of entrepreneurs in stimulating the transition towards a new system in which marine plastic pollution is mitigated. To reduce plastic pollution of waterways and oceans, all types of system actors are needed. Producers need to increase recycled content, governments need …

After successfully passing the Proposal report, I have continued my research concerning shame’s effect on consumers’ sustainable behaviors and choices, mainly regarding consumption. As a result, the final steps of the Design Based Research cycle have been conducted and resulting from this is an actional …