Marketing Analytics provides guidelines in the application of statistics using IBM SPSS Statistics Software (SPSS) for students and professionals using quantitative methods in marketing and consumer behavior. With simple language and a practical, screenshot-led approach, the book presents 11 multivariate …

Insects could prove to be a sustainable solution to feeding the growing human population. While insects are already consumed in many countries, the acceptance of insect-based foods is very low in Western European countries. This cross-border study examined how the acceptance of German and Dutch consumers …

Zowel in de marketingtheorie als in de praktijk is er veel aandacht voor zowel klantbeleving als voor merkbeleving. Vreemd genoeg is er onvoldoende afstemming tussen beide. Zo houden experiencespecialisten en accountmanagers zich niet bezig met merkwaarden, en houden brandmanagers en CMO’s (Chief Marketing …

This thesis studies the factors that influence physical distribution structure design. Distribution Structure Design (DSD) concerns the spatial layout of the distribution channel as well as the location(s) of logistics facilities. Despite the frequent treatment of DSD in supply chain handbooks, an empirically …

Noorderlingen positief over Groningen Airport Eelde Een ruime meerderheid van de Noorderlingen vindt Groningen Airport Eelde van maatschappelijk belang en wil het ook behouden. Dat is de belangrijkste conclusie van een onderzoek dat is gedaan op initiatief van en door het Lectoraat Marketing (Marklinq) …

Founded in 2014, Dashmote was a rapidly growing and globally operating Software as a Service (SaaS) company based on its Artificial Intelligence (AI), natural language processing and visual recognition technologies. The founders aimed to guide people toward success in an AI and data-driven world by improving …

Providing education and supervision on Citizen Science at the Ma HAP

Technological developments go fast and are interrelated and multi-interpretable. As consumer needs change, the technological possibilities to meet those needs are constantly evolving and new technology providers introduce new disruptive business models. This makes it difficult to predict what the world …

The increasing trend of sustainable and on-the-go healthy food products results in consumers demanding more ‘natural and organic ingredients. Not only do consumers want healthier options, but there is also an increasing concern on part of governments and legislation makers on reducing salt levels in …

Background: The emergence of smartphones and wearable sensor technologies enables easy and unobtrusive monitoring of physiological and psychological data related to an individual’s resilience. Heart rate variability (HRV) is a promising biomarker for resilience based on between-subject population studies, …