QUOTE “Cultural intertextuality might be a key to a successful marketing strategy allowing to humanize the brand and engage with its customers and integrate them.” “Intertextuality is a term that originated from literature, referring to texts and works making allusions or quotations of already existing …

BACKGROUND: Loneliness is expected to become an even bigger social problem in the upcoming decades, because of the growing number of older adults. It has been argued that the use of social network sites can aid in decreasing loneliness and improving mental health. The purpose of this study was to examine …