On January 1, 2015, Alrijne Zorggroep was formed by a merger between the Diaconessenhuis and Rijnland zorggroep. Alrijne Zorggroep consists of three hospital locations, two healthcare centres and two nursing homes. The hospitals are located in Leiden, Leiderdorp and Alphen aan de Rijn. This research …

De afstudeerscriptie in opdracht van Holiday Inn Leiden zal opgeleverd worden als onderzoeksrapport met de volgende doelstelling: 'In opdracht van Holiday Inn Leiden wordt een onderzoeksrapport opgeleverd waarin inzicht wordt verkregen in de klanttevredenheid van de zakelijke gasten met als doel een …

The library of The Hague consists of eighteen buildings, scattered throughout the city. The main building, located in the city center, attracted more than 1.1 million visitors and customers in 2016. The library is part of the municipality of The Hague and the main building is actually integrated within …

Before beginning my career as a marketing professional I want to do a research for an online marketing agency. The name of the agency is Atvise. Atvise is specialized is achieving online results for their customers. Each customer has different online objectives which Atvise wants to realize. Atvise …

The Palace hotel Zandvoort is a 4-star hotel situated at the boulevard of Zandvoort which is one of the most popular beaches in the Netherlands. The main problem for the Palace hotel are the bad online reviews. The purpose is to investigate what people are expecting from the Palace hotel. The main …

Streekbox is an organisation in delivering fresh food meal kits, which is still a developing organisation. The brand value of Streekbox is: “we connect people with local and healthy products”. Within the organisation, there was no focus on the Customer Journey. The organisation wants to map its Customer …

Met de invoering van de Zorgverzekeringswet in 2006 heeft de overheid getracht kostenefficiënte en kwalitatief hoogstaande zorg te stimuleren. De Overheid probeert dit te bewerkstelligen door de zorgvrager te laten kiezen bij welke zorgaanbieder en zorgverzekeraar hij zijn product afneemt. Hierdoor zal …

This report provides a conducted research on different attributes of the Leisure guest segment of the Hampshire Hotel Fitland in Leiden. The expectations and performances are measured in terms of 29 different attributes by a questionnaire, based on the customer satisfaction model of Akbaba . Furthermore, …

Introduction This report presents a conducted customer satisfaction research commissioned by Holiday Inn Leiden. The contractor wanted to know whether if the expectations of the Leisure-guests relate well on the final experiences. Holiday Inn Leiden was interested to conduct a research among the group …

To graduate this year as a marketing professional each student has to complete a thesis about a relevant subject. Van der Valk Hotel Leiden, the mandator, requires a customer satisfaction survey to discover how satisfied their business guests are. Van der Valk Hotel Leiden is a beautiful and luxurious …