This paper addresses the in- and exclusivity of, and of (in-)visibilities in the city for people with physical impairment by drawing on a participatory student research project. Students at the University College Groningen collaborated with students from the Art Academy Minerva and clients at the Noorderbrug, …

The purpose of this research paper was to find out whether and how online fashion retailers can improve the brand experience of their customers by integrating the experiential marketing tool pop-up retail into their marketing strategies. Characteristics and prospects of pop-up shops were studied and …