This thesis explores the realm of books and bookstores; namely Waterstones Amsterdam in its quest to enhance their in-store customer experience. My client is Phillip Harte, Waterstones Amsterdam’s Branch Manager. This essay resorts to a key methodology, Design-Based Research, “which aims at designing, …

Prevention of non-communicable diseases through, among other factors, increasing vegeta bles and fruit (V&F) intake is a cost-effective strategy for risk reduction but requires behavioral change. Such changes in adolescents benefit from their active involvement. The Food Boost Challenge (FBC) was developed …

Sustainability transitions are not hindered by technological barriers but above all by the lack of well-qualified people. Educating the next generation of engineers and product designers is therefore more important than ever. However, a traditional widely used model of instruction and evaluation is not …

Music can have a positive effect on the quality of life of people with dementia (PwD). Unfortunately, PwD have limited access to music due to difficulties in product use and loss of initiative. Most studies on designing for PwD focus on improving the interaction design and do not consider the loss of …

This report analyzes the workflow between UX designers, product owners, and developers, and the design system used by UX designers at Studyportals, evaluating its strengths and weaknesses and proposing improvements for a more efficient and collaborative process. It emphasizes the importance of a design …

Talking and discussing with many partners during the way has brought us to the most original meaning of Teaching as ‘fostering learning’. The present Teaching case is the result of all those discussions and considerations united by the convincement that doing research is an essential part of that just …

Design education has a nuanced relationship with examples. Although they are considered useful teaching tools, their use is often restricted to illustrating the design theories and principles around which the curriculum is structured. In contrast, professional designers view examples as autonomous entities …

Values, representing higher abstract goals in life, receive increasing attention in branding literature and practice. However, understanding of how values drive consumer behavior is limited. This research contributes to a better understanding of the importance of values and value types in marketing communications …

This study is based on research focused on the importance of values in marketing communication. It looks into the effects of self-transcendent values as used by purpose brands, in comparison to self-enhancement values. In this context, values are important life goals on which the attitudes and actions …

Retailers play an important role in persuading consumers to purchase sustainable fashion (SF), but little is known about how, and why, SF retailers persuade consumers. This research aims to understand their choices for marketing and communication tactics. We interviewed 25 SF retailers about the drivers …