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Zocht je misschien: fransen, franken?

Selling love to the silver consumer

Ad Franzen (Begeleider); Roosmarijn Eversdijk (Student); Evelyn Bekooij-Westerhoudt (Begeleider)

The purpose of this study was to research the characteristics of the Dutch 50-plus market and their position towards online dating and to combine this information in order to be able to offer advice to online dating websites on how to effectively target and reach the 50-plus niche market within the Netherlands. …

2014-06-10ICT & MediaBachelor

How can the initiative “daar kun je mee thuiskomen” improve their bob-campaigns in order to have a positive impact on the attitudes and behaviour of dutch licenced drivers between the age of 18-34 years old

Vera Laing (Student); Simone Hackett (Begeleider); Ad Franzen (Begeleider)

This study researches the current Dutch Bob-campaign and its impact on the attitudes and behaviour of the target audience. The Bob-campaign is concerned with the road safety issue of drinking and driving in the Netherlands and is part of the initiative “Daar Kun Je Mee Thuiskomen”, which is an initiative …

2014-06-10ICT & MediaBachelor

Vorige Volgende

Selling love to the silver consumer

How can the initiative “daar kun je mee thuiskomen” improve their bob-campaigns in order to have a positive impact on the attitudes and behaviour of dutch licenced drivers between the age of 18-34 years old

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