Het onderzoek vergelijkt consumentvoorkeuren en cidertradities in Normandië/Bretagne, Frankrijk, en Nova Scotia, Canada. Uit een uitgebreide enquête bleek dat Fransen traditioneelere cider smaken prefereren, terwijl Canadezen meer openstaan voor innovatieve smaken. Leeftijd beïnvloedde Franse voorkeuren, …

The developments in city logistics are leading to an increasing number of smaller, time-sensitive deliveries. The parcel market has consistently grown over the past decade, with emerging business models such as ship-from-store (both B2C and B2B) and quick commerce. Moreover, companies are increasingly …

Adaptive governance describes the purposeful collective actions to resist, adapt, or transform when faced with shocks. As governments are reluctant to intervene in informal settlements, community based organisations (CBOs) self-organize and take he lead. This study explores under what conditions CBOs …

Background: The concept of “positive health” emerged from the need for a holistic and more dynamic perspective on health, emphasising the ability of individuals to adapt and self-manage. The positive health conversation tool helps understand how people score on six positive health dimensions. However, …

The COVID-19 crisis impacts populations globally. This impact seems to differ for groups with low- and high-socioeconomic status (SES). We conducted a qualitative study in the Netherlands using a salutogenic perspective to examine experiences with stressors and coping resources during the pandemic among …

Interactivity has become a crucial aspect of marketing. It allows companies to connect with their customers, often resulting in positive outcomes. Based on a literature review, this chapter discusses ten of the most pioneering tools used in interactive marketing. First it will be explained how each tool …

Patiënten die fit een zware operatie in gaan hebben minder kans op complicaties en een betere kans om goed te herstellen na de operatie. Met prehabilitatie worden patiënten in een zo goed mogelijke algehele conditie gebracht voorafgaand aan hun operatie, met als doel de uitkomsten na de operatie te verbeteren. …

This article analyses four of the most prominent city discourses and introduces the lens of urban vitalism as an overarching interdisciplinary concept of cities as places of transformation and change. We demonstrate the value of using urban vitalism as a lens to conceptualize and critically discuss different …

Today, consumers expect companies to be socially responsible. However, the literature is undecided about the effects of communicating one's corporate social responsibility activities to consumers. This raises the question of how sustainability-driven companies can best advertise their products to stimulate …