The purpose of this study is to provide a better insight into the impact of rebranding on stakeholders; the case for this study is the rebranding of the Hotel Management School (HMS). This research has explored how the stakeholders have experienced rebranding and how the rebranding has affected the brand …

Framewell is a handcrafted framing company that wished to improve their customer 's impression of the quality and trust levels of the brand. This project focused on creating an effective visual identity conveying the brand 's personality, a sense of high-quality, and the company 's trustworthiness. Based …

This research provides a practical contribution into the topic of self-esteem and personal branding among female talents. The ultimate goal of this research is to identify how the concept of personal branding can compensate for females self-esteem associated with gender roles. Within this research the …

100%FAT is een creatief bureau en producent van maatwerk interactieve installaties waarmee zij hardware, software en content combineren tot een interactieve installatie of complete experience. 100%FAT wil graag duidelijk maken aan klanten wat ze doen en waarvoor ze te benaderen zijn, dit is (vooral op …

Directing branding towards an international landscape allows non-governmental organizations (NGOs) to expand to new scenes and reach larger audiences. This can open doors potentially leading to an increase in growth and impact, through collaboration with international organizations and increased fundraising …

Recent developments in digital technology and consumer culture have created new opportunities for retail and brand event concepts which create value by offering more than solely marketing or transactions, but rather a place where passion is shared. This chapter will define the concept of ‘fashion space’ …

Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning and strategy. Divided into three key parts, the book works step-by-step through the creation of an effective marketing …

Social media have become a large part of nowadays companies’ marketing strategy, but how does this impact the customers’ perception of a brand? The aim of this dissertation is to research the influences of social media advertisements on consumer based brand equity in the travel industry. To this end, …

Meerlanden collects and recycles waste in order to create resources for new products. In addition, Meerlanden maintains the public area in a sustainable way. The communication team wonders whether the citizens (customers) and the employees view Meerlanden in terms of the desired corporate identity. The …

Met welke communicatiestrategie kan de Euromast de vernieuwde brand identity communiceren naar niet-bezoekers uit regio Groot Rotterdam, zodat het gewenste imago ontstaat?