Demographic change, generational shifts and fierce competition on the labour market present companies with major challenges and make it difficult for them to attract and maintain suitable personnel (Bundesagentur für Arbeit 2019, 5). The demographic change is already far advanced in Europe and has …

Column over een generatiekloof door een recente uiting van onvrede over Babyboomers is de meme #OkBoomer, begonnen als reactie op een filmpje van een oudere man die de generaties Y en Z een Peter Pan-syndroom verwijt. In 2019 zijn bijna vijftig miljoen video’s op sociaal medium TikTok getagged met #OkBoomer …

The goal of this dissertation is to research how media can positively contribute to the perception of Dutch Baby Boomers and Generation X (BB/Gen-X) towards Millennials with visible body art (VBA). By making BB/Gen-X more positive about this phenomenon and encouraging collaborations between the two groups, …

Conducting research as part of a PhD study offers students a unique opportunity to explore new methods and methodologies. Although we each based our PhD studies on a more traditional participatory action research (PAR) methodology, we also took the opportunity to experiment with a new data analysis method. …