This is a business plan related to the tourism and travel industry about a new ecotourism startup that focuses on providing ecotours and cultural tours in the country of Costa Rica. The goal of this business plan is to identify potential customers, stakeholders and evaluate if the business idea can be …

The aim of this paper is to understand how employees, in their role of follower of change, frame upcoming change by studying the prospective stories they tell (n=110). This study complements the dominant retrospective approach to the research of employees’ change sensemaking. We incorporate forward-looking …

As a student of industrial product design I have gotten used to making and fixing everything myself. If I run into a problem or a product breaks, I try to solve and repair it. If I couldn’t do it yet, I'd just learn how to. This led me to build my own house on wheels at the start of 2020. The complete …

This paper seeks to highlight underlying issues of the tourism system that have led to tourism extremes of too much or too little tourism. Five phases are recognized that reflect different ways of dealing with too much tourism over time, after which the impact of a sudden lack of tourism is investigated …

The Travel and Tourism industry is one of the fastest-growing industries in the world and with a service economy moving to an experience economy, sustaining Guest Satisfaction and possessing a competitive advantage is crucial for organisations. The Park Plaza Westminster Bridge London is facing the problem …

Global dynamics challenge businesses and industries more than ever before. Notably, the trend of sustainability impacts the tourism industry, which explains the focus on consciousness and projects initiated by NGOs.  This research study was conducted for Fundación CODESPA – a changemaker striving for …

In March of 2020, the CEO and founder of travel operator City Wonders, Simone Gozzi, stated that his company can no longer operate in its current form. With the impact of the coronavirus pandemic simply being too immense, the company was, in his own words, forced to hibernate. Within the span of a week, …

The hospitality industry contributes significantly to global climate change through its high resource consumption and emissions due to travel. As public pressure for hotels to develop sustainability initiatives to mitigate their footprint grows, a lack of understanding of green behavior and consumption …

Social media have become a large part of nowadays companies’ marketing strategy, but how does this impact the customers’ perception of a brand? The aim of this dissertation is to research the influences of social media advertisements on consumer based brand equity in the travel industry. To this end, …