AGNOVA Architecten is dedicated to revolutionizing architectural visualization by harnessing the power of immersive and game technologies. Recognizing the immense potential of these cutting -edge tools, they aim to integrate Unreal Engine, Twinmotion, and Datasmith into their workflow to be able to present …

To successfully develop a system, a solid understanding of its architecture by stakeholders involved in the development of the system is key. This process is supported by System Architects, who have a profession that is often regarded as experience based. However, we argue that it is important to familiarize …

The Feral Drifting with Lonja Wetlands workshop involved a 4-day feral, performative investigation of multispecies relations and spatio-temporalities of care that shape the flow of life and death in Lonjsko Polje (or Lonja Wetlands), the largest protected wetlands in Croatia. Together with 19 workshop …

This paper shows an overview of design practices of the XR-lab at the Amsterdam University of Applied Sciences, The Netherlands. Over the course of six years, interdisciplinary teams of students have delivered 55+ prototypes in virtual, augmented, and mixed reality for a variety of 40+ clients. As human-computer …

The present social and environmental challenges, the impact of climate change andthe pandemic, revealed the urgency and the opportunity to rethink urban designthrough its renewed spaces and temporalities. The pandemic offered a ‘natural exper-iment’ to explore and develop new perspectives, making public …

Author supplied: Based on the Enterprise Architecture Value Framework (EAVF) - a generic framework to classify benefits of Enterprise Architecture (EA) - a measurement instrument for EA benefits has been developed and tested in a survey with 287 respondents. In this paper we present the results of this …

‘The name attached to a brand can become a burden to the brand’s development, e.g. when wanting to access new activities, international markets, or simply when wanting to rejuvenate a brand’. (Kapferer, J., 2008, p. 417). Changing a company’s name, is not to be taken lightly, and could cause some serious …

As the value of brands represents enormous amounts of money to companies, understanding how to influence what drives consumers in their brand selections and brand loyalties is a matter of great importance. The present study, conducted through an online survey amongst 410 students between 18 and 26, contributes …