This report investigates German consumer priorities on sustainability, health, and convenience in relation to lion’s mane-based meat alternatives. Using literature reviews, questionnaires, and interviews, the study finds that while awareness is low, there is openness to adopting these products if marketed …

In Germany, public transport organizations are mainly owned by public authorities. Procurement in Hamburg involves the buses and infrastructure instead of transport services. The procurement process for buses and infrastructure is performed by the transport companies. Such processes must meet German …

This research was done on behalf of ecohero, ecohero is experiencing a problem with its current social media marketing strategy. The company does not present as well on social media as management would like, in addition, no to hardly any sales are made through the social media marketing activities. Ecohero …

The forthcoming research justification renders a lengthy explanation of how Somitra B.V. can bridge the gap between potential customers and their product solution within the German market. Somitra B.V. aims to determine the viability of their product "Smart Water Meters" directly with potential customers …

This report shall provide an insight into the preferences for equine feed-related information procurement of German equine feed buyers during the pre-purchase phase. The findings are supposed to be of use for B2C equine feed businesses that sell on the German market. They contribute to creating a better …

The research for prepared for the commission company Blue Farm. The research was conducted to design a new strategic plan for Blue Farm to successfully establish itself in the German Gastronomy Sector and achieve a 15% market growth rate by July 2023.

In contrast to common believe, evidence shows that the Dutch economy does not depend on the state of the German business cycle. An analysis of annual GDP growth data on different geographical levels (country, province, regions) reveals only very limited correlation between the economic growth in the …

Insects could prove to be a sustainable solution to feeding the growing human population. While insects are already consumed in many countries, the acceptance of insect-based foods is very low in Western European countries. This cross-border study examined how the acceptance of German and Dutch consumers …

The goal of this research paper is to close the research gap between product focused strategy and customer focused strategy in SME`s. The cross-border region of North-Rhine Westphalia, Germany and Limburg, Netherlands is the target focus during the research. As the market is steadily evolving more …

Like a marker pen on a map, the Covid-19 pandemic drastically highlighted the persisting existence of borders that used to play an ever decreasing role in people´s perception and behavior over the last decades. Yes, inner European borders are open in normal times. Yes, people, goods, services and ideas …