The GUM project was presented at the HEPA conference in Dublin. The project is about connecting young and old generations through the power of sport and physical activity. Current project results were showcased, ranging from a scoping review to the set-up of a training program and execution of pilot …

This research investigates the consumer behaviour of different generations towardsplant-based drinks in the Netherlands and Canada, aiming to provide insights for moreeffective generational marketing targeting. The research identifies the motives behindpurchasing decisions and highlights notable differences …

This study analyzes the consumer behavior of different generations regarding plant-based drinks in the Netherlands and Canada. Dutch Millennials prefer pea-based milk, while Generation Z shows a broader preference; in Canada, generational differences are less pronounced. Purchase motives vary: social …

Using political discourse analysis, this book examines the extent to which the salient approaches of previous leadership generations have translated into present day policies shepherded in by Xi Jinping. On the strategic political level, the book includes comparisons of China's recent leadership periods …

The wine market offers various categories of wines, some of which are considered conventional and others that are less well-known including organic, biodynamic, and‘natural’ wine. In the Netherlands, many consumers have limited awareness of the specific characteristics and benefits of environmentally …

In the Iranian province Baluchistan local economies can be improved by upturning local produce and handicrafts in a collective effort. A secure place for different generations of women serves as a cultural incubator and marketplace and offers participation in the village life. The project is sited along …

For future generations to meet their needs, and to close the global inequality gap, we need to degrow. That is we need to reduce resource and energy consumption to bring the economy back into balance with the living world in a way that reduces inequality and improves human well-being (Hickel, 2020a,b). …

The future of age-friendly cities and communities (AFCC) needs to adapt and be more agile to the changing needs of residents of all ages. The UN Decade of Healthy Ageing ‘the Decade' provides a unique opportunity to further strengthen age-friendly environments. The Decade brings together governments, …

Seminar at Lille University, 2 February 2023 The main objectives of the living lab Hedwige-Prosperpolder are: - Build capacity to cope with the adverse effects of climate change - Advance and share knowledge on the design and maintenance of levees - Advance and share knowledge and experiences in flood …