This study analyzes the consumer behavior of different generations regarding plant-based drinks in the Netherlands and Canada. Dutch Millennials prefer pea-based milk, while Generation Z shows a broader preference; in Canada, generational differences are less pronounced. Purchase motives vary: social …

This research investigates the consumer behaviour of different generations towardsplant-based drinks in the Netherlands and Canada, aiming to provide insights for moreeffective generational marketing targeting. The research identifies the motives behindpurchasing decisions and highlights notable differences …

Cross-border e-commerce is flourishing worldwide and is particularly intriguing because it allows sellers and buyers to regularly cross national borders to distant and distinct countries via the Internet. Marketers need to understand the challenges retailers and consumers may face to develop effective …

Intergenerationele armoede en kansenongelijkheid zijn hardnekkige en groeiende problemen, ook in de Veenkoloniën. Huidig beleid slaagt er niet in om de situatie voor mensen in armoede te verbeteren en behaalt haar doelstellingen tot nu toe dus nog niet. Dit essay presenteert de hoofdconclusies en aanbevelingen …

Despite the inherent conservatism of the hospitality industry, times are changing and challenges are arising in the workforce. Staff shortages in hospitality organisations in the Netherlands are severely caused by a great resignation from hospitality employment. Research suggests that a significant antecedent …

Hoe kunnen professionals betekenisvol maatwerk bieden aan mensen in generatiearmoede? De Rijksuniversiteit Groningen (RUG) deed jarenlang onderzoek naar de rol van professionals in het werkveld rondom (generatie)armoede in De Veenkoloniën. Aan het kennisniveau van professionals of het beschikbare instrumentarium …

Technological advancements and sophisticated information and technological systems are being increasingly used by organizations which affect our daily lives to a large extent. Covid-19 pandemic has fast-forwarded the transition towards a virtual workforce and remote working. Higher Education Institutions …

Demographic change, generational shifts and fierce competition on the labour market present companies with major challenges and make it difficult for them to attract and maintain suitable personnel (Bundesagentur für Arbeit 2019, 5). The demographic change is already far advanced in Europe and has …

In this study, we analyze in-depth interviews conducted with 26 Dutch third-graders as well as interviews with one of each child’s parents. The children attended one of six schools, each with a relatively large population of families with a low socioeconomic status, where home-based literacy assignments …

Despite the increased attention paid to generational differences especially from practitioners and the popular press, systematic and empirical intergenerational research has been scarce, is largely North American centric, and lacks consistent results. The present study aimed to fill this gap by examining …