This project involved the design and innovation of the customer journey of Heroes Den Bosch, a basketball club in The Netherlands looking to create a long term bond with its fanbase, to increase the occupation of the stadium. By adapting literature done to the current situation, a customer journey map …

The South China Tigers are the first professional club team in Hong Kong, playing in the new tournament Global Rapid Rugby. The Asia Pacific tournament is contested home and away against six teams from Australia, Fiji, Samoa, Malaysia, China and Hong Kong. The South China Tigers were set up as a subsidiary …

This paper is the documentation of a graduation internship at Digital Society School (DSS). DSS is a studio within Amsterdam University of Applied Sciences (HvA) which focuses to research the impact of technology on society. In this project, DSS teamed up with Ajax Fancare to solve their logistical problem …

In de media werd er afgelopen maanden een stevig debat gevoerd over fan engagement en fan experience. Dit artikel laat enkele belangrijke posities zien in het debat over fan engagement. Ook wordt duidelijk dat cultuurmanagement een belangrijk aspect is van het werk van de marketeer bij een BVO. Ten slotte …

Research on how music artists generate sales from their content through different platforms is scant. In this study, configuration theory is used to show that different market access configurations are viable simultaneously and that young musicians differ significantly in how they generate revenues. …

In this thesis, the luxury coffee company Starbucks has been well described, although many aspects of the company have been left out of consideration in order to keep it relevant and clear. However, while Starbucks has not entered the Netherlands yet, there is much more for the Dutch to learn about the …