The purpose of this study was to determine the perception of sustainability among horse owners in the Netherlands and their willingness to switch to more sustainable feeding practices. A survey was distributed to a target group of horse owners in the Netherlands via social media channels. Data (n=338 …

Episode 3, “Trust but Verify,” underscores the importance of vigilance in digital communication. It reveals how easily emails and messages can be manipulated, showcasing the deceptive art of spoofing—from altering email histories to faking caller IDs. The episode stresses that digital communications, …

This report presents an in-depth study conducted for The KUGI Company (KUGI), with the Design-Based Research (DBR) Cycle serving as the conceptual framework for the thesis. The primary goal is to identify the most effective Customer. Relationship Management (CRM) strategy for KUGI to increase brand …

The scope of this research justification outlines plastic reduction and circularity efforts by the Schwarz Gruppe and focuses on aligning these practices to stakeholders. In fact, the research explores strategic possibilities to enhance communication among political stakeholders, media representatives, …

Design/methodology Organisations are digitising the customer journey at a fast pace but have no idea what the effects of digitisation will be on customer experience and customer relationships. This paper describes two studies on digitisation in customer contact and the effects on customer experience …

The ultimate ambition of Pieter Pot is to make circular grocery packaging the standard quo in Europe. They want to establish Pieter Pot as an authority and expert in waste-free groceries. The first milestone in achieving this mission is to break even at 50.000 monthly orders. One of Pieter Pot's obstacles …

Meeting the recommended daily protein intake can be a challenge for community-dwelling older adults (CDOA). In order to understand why, we studied attitudes towards protein-rich products and healthy eating in general; identified needs and preferences, barriers and promotors and knowledge regarding dietary …

The Sport Empowers Disabled Youth 2 (SEDY2) project encourages inclusion and equal opportunities in sport for youth with a disability by raising their sports and exercise participation in inclusive settings. One of the aspects found on the meaning of inclusion in sport is that children and young people …

Waterschap Scheldestromen has a measurement device named Multiflexmeter. It uses the LoRaWAN technology to send the measurement data to the gateway. But sometimes, the Multiflexmeter can not connect to the gateway to send data because the line of sight is blocked. So the company is seeking a design of …

This assignment focuses on PanArt, a communication and marketing agency located in Rhoon, Netherlands. The company provides full-service packages to its customers. At this point in time the company operates without the use of a marketing plan in a fast-paced work environment. Consequently, PanArt’s marketing …