This study provides an exploratory analysis on the topic of online buying behavior of buyers in the packaging industry. To add, this research longitudinally analyzes the existing information on the topic, which has been gathered in the years 2014 to 2017. In addition, this information is then compared …

The research explains what is the appropriate digital marketing strategy Advantech can use to promote their dedicated product for the machinery builders and system integrators in France. The study conducted mixed methodology to investigate multiple standpoints.