In this abstract we describe a computational approach for detecting discursive patterns in social media. Newsrooms of municipalities and public organizations such as the police follow public debate on social media to be aware of and prepare for local and global issues and rumors. The onset of these issues …

This document, also referred to as Justification Logfile aims to present the research process on the topic of attracting and recruiting Generation Z at DSK Bank. The Justification Logfile consists of an introduction with a company and problem analysis, followed by thorough explanation on the research …

This Justification Logfile documents the research-based strategies and decisions for the annual STEAM and space festival "HELLO SPACE | Bulgaria Calling!" in Bulgaria. Utilizing Scaled Agile Framework (SAFe) principles, this report supports strategic initiatives aimed at improving the festival’s visibility …

This Justification Logfile documents the process of creating a social media guide for Tempo Team Terneuzen, designed to help smoothly transition social media responsibilities to the next person. It highlights the thorough research, strategic decision-making, and adherence to SAFe principles throughout …

This thesis explores the realm of books and bookstores; namely Waterstones Amsterdam in its quest to enhance their in-store customer experience. My client is Phillip Harte, Waterstones Amsterdam’s Branch Manager. This essay resorts to a key methodology, Design-Based Research, “which aims at designing, …

Despite increased attention since 2015, there is little consensus on why audiences believe or share disinformation. In our study, we propose a shift in analytical perspective by applying the concept of resilience. Through a systematic literature review (n = 95), we identify factors that have been linked …

Equine welfare is an increasingly important topic in the Netherlands and abroad. While existing literature broadly captures equine welfare concerns, research focused on Dutch horse enthusiasts is sparse. This study aims to identify what aspects horse enthusiasts in the Netherlands consider essential …

In this paper, we present a digital tool named Diversity Perspectives in Social Media (DivPSM) which conducts automated content analysis of strategic diversity communication in organizational social media posts, using supervised machine-learning. DivPSM is trained to identify whether a post makes mention …

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Live blogs are a popular format for covering crises, breaking news, politics, or sports events. Despite their popularity among journalists and the public, the format has also been subject to scholarly debate regarding the conflict between immediacy versus credibility, resulting in a high degree of uncertainty …